Daily Blonde Shampoo gently cleanses while toning and lightening blonde and silver hair. Sulfate-free, this purple daily shampoo neutralizes copper and yellow tones, leaving hair revitalized and color fresh and protected. Its invigorating formula is gentle enough to use every day to get your brightest blonde. Each formula is 100% vegan, recyclable* and FREE of: cruelty - gluten - sulfates** - added salts - phthalates - parabens - paba - known carcinogens - mineral oil – keratin. *Where possible on certain products. **Free of SLS, SLES.